There are many ways to market, but in today's global economic situation, the most important thing is how to make consumers decide to choose your products among numerous merchants and become loyal buyers.

If you have the chance to browse the live-streaming rooms of major online shopping platforms in China, you will find that many brands' products are having "crazy" buy-gift promotions. This is no longer limited to "shopping festivals" like "6.18" and "11.11", but has extended to daily sales.

For instance, when consumers purchase a certain quantity of sanitary napkins, they are given a mobile height-adjustable table, a mobile storage rack, a storage box, a storage bag, beauty tools, a dryer, a curling iron, a sports water bottle, etc.
When you purchase a specified quantity of beverages or food, you will be given a mug/glass/stainless steel insulated cup/travel mug/travel bag/camper van/juicer, etc.
When you purchase milk powder or health care products, you will be given a backpack/eco-friendly shopping bag/tableware/kitchenware/bedding/fitness equipment, etc.

From the perspective of ordinary consumers, merchants need production and operation costs for sanitary machines. If they also offer height-adjustable tables, will they still make money?
The answer is of course Yes. Business is business. No merchant would lose money on "charity". The popular marketing gifts vary from season to season because merchants' marketing needs to keep up with The Times, closely follow social trends and consumer demands. The key point lies in the fact that they have professional marketing gift suppliers that are different from those of ordinary consumers, enabling them to obtain genuine quality gift sources at more favorable prices. #doei

Take the United States as an example. They invest over 4.5 billion US dollars in this field every year. 63% of consumers carry or wear such items, and 75% of them can accurately recall the name of the advertiser before the display.

Most consumers say that getting free gifts when purchasing products can enhance their favorable impression and loyalty to the brand. Consumers are likely to purchase products more frequently after receiving free gifts. Cross-border e-commerce sellers all like to use gift promotion strategies. Gift promotion is a very popular sales incentive method used to encourage consumers to make purchases. There are four benefits to gift promotions:
(1) Gift promotions maximize product sales without the need for price cuts or damage to brand value, effectively avoiding the losses caused to enterprises by product discounts and price reductions.

(2) Gift promotions eliminate the price barrier in the consumer decision-making process. Gift promotions make consumers feel they have gained more value, which in turn increases the possibility for sellers to transform.

(3) Carefully planning and implementing the right gift promotion activities can not only arouse consumers' strong interest in the seller's business and brand, but also encourage them to actively share the products. In fact, some gift recipients said that to a certain extent, they would share their experiences with others online. These positive comments are invaluable to the seller.

(4) Gift promotions can enhance a brand's competitive edge, that is, gifts may be a small stimulus for consumers to switch from another brand to this one. Therefore, sellers or brands that can provide consumers with additional value have a more obvious competitive advantage than those that cannot.

For each merchant, the market pie is only this big and the consumer group is only this many. If consumers can quickly choose their products, no matter which marketing method is adopted, it will be a success. 

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