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Stainless steel pots/bowls/plates: Utilitarian gift products for consumers
Source: | Author:Dofei | Published time: 2024-12-11 | 126 Views | Share:
This strategy is not only applicable to the food industry, such as instant noodle companies, agricultural and sideline product companies, beverage companies, meat product companies, and pet food companies, but can also be expanded to a variety of fields such as the chemical product and medical device industries, which are popular due to the safety and durability of the material. Here are some specific marketing suggestions and application scenarios

   



Using food-grade stainless steel basin/bowl/dish as marketing gifts and skillful company names or logos on them is a practical and highly brand-exposed marketing strategy. This strategy is not only applicable to the food industry, such as instant noodle companies, agricultural and sideline product companies, beverage companies, meat product companies, and pet food companies, but can also be expanded to a variety of fields such as the chemical product and medical device industries, which are popular due to the safety and durability of the material. Here are some specific marketing suggestions and application scenarios:

1. Customized design to enhance brand image

Design diversity: provide a variety of styles (e.g. round, square, with divider compartments, etc.) and models (different sizes) of stainless steel basins to meet the needs of different enterprises and consumers.

High-quality printing/embossing: using laser engraving or etching or embossed stamping technology, the company name, LOGO or a short brand slogan is finely engraved on the bottom or side of the basin to ensure that the pattern is clear and long-lasting and does not fall off, enhancing the professional image of the brand.

2. Customized applications for different industries

· Food industry:

* Instant noodle enterprises: design compact and portable stainless steel tubs suitable for outdoor picnics or office lunches to enhance the connection between the brand and consumers' daily lives.

* Agricultural and sideline products enterprises: Provide large-capacity, easy-to-clean basins for home storage or processing of ingredients, demonstrating the company's healthy and environmentally friendly philosophy.

* Beverage companies: customize cold drink tubs with ice cubes and give them away during summer promotions to enhance the brand's seasonal relevance.

*Meat products enterprises: launching separated basins to facilitate the simultaneous processing of a variety of ingredients, reflecting the company's emphasis on freshness and hygiene of ingredients.

* Pet food companies: design pet feeding tubs that are practical and enhance pet owners' loyalty to the brand.

Non-food industry:

* Chemical products: corrosion-resistant, easy-to-clean storage tubs for lab or home DIY enthusiasts, emphasizing product safety.

* Medical device industry: customized special basins for sterilizing or storing medical supplies to ensure a clean and safe medical environment while demonstrating the company's professionalism and responsibility.

3. Marketing strategy and promotion

* Bundling: Sell with the main product as part of a giveaway or discount package to increase purchase incentives.

*Social media interaction: Encourage consumers to share photos or videos of using the stainless steel basin and display them through social media platforms to participate in lucky draws or win more gifts, increasing user participation and brand exposure.

Industry exhibitions and events: As on-site giveaways at relevant industry exhibitions, food festivals or healthy lifestyle events to attract the attention of potential customers.

4. Environmental protection and social responsibility

· Emphasize the recyclability of stainless steel materials, promote the company's environmental protection concept and social responsibility, and enhance the brand image.

Through the above strategies, food grade stainless steel pots can not only enter thousands of households as practical kitchenware, but also effectively disseminate brand information, deepen consumers' memory and goodwill towards the brand, and achieve win-win marketing results.